Bold and unapologetic
Westbourne CrossFit
Known for its hardcore approach and unapologetic ethos, we redefined the identity of Westbourne: CrossFit Braybrook. This rebrand needed to be as tough and unyielding as the members themselves.
We developed a new, cohesive and strategic brand identity: logo, logo variations, and a custom illustration inspired by the original CrossFit “Pukie” character, making it the centrepiece of the brand’s submark.
- Client
- Westbourne CrossFit
- Sector
- Fitness
- Engagement
- Project
Identity
The palette.
Primary 1
#F1F0F0
Primary 2
#242424
Secondary
#E3261E
Accent
#8D8278
Beyond the logo
Built to be worn.
Our colour palette of off-white, brown, grey and striking red was chosen to enhance their no-nonsense identity. Off-white for potential, brown for strength, grey for ruggedness, and red for passion and energy.
Beyond visuals, we developed merchandise and promotional materials to support their in-house brand management and consistency across differing applications. This rebrand isn’t just a facelift. It’s a testament to preserving authentic CrossFit culture while standing out.
“I absolutely love what the team at Escher have created for me. From the incredible “Pukie” character to the feel of my new brand. I feel like they really listened and understood what I was after. I’d work with Escher again in a heartbeat.”
What we did
The scope.
A product by Escher Group
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