NATURAL BIOTECHNOLOGY
Aussan Laboratories
Aussan Laboratories have a long history of chemical manufacturing with a strong presence across multiple continents. Starting in 1998, Aussan Laboratories began manufacturing organic chemicals in Melbourne, Australia. Over the years their presence has grown to have a footprint in Asia, North America, Europe and the Pacific. We were brought on because as the company grew and their business transitioned from organic chemicals into natural biotechnology, their outward look needed to represent that change. Our initial work together included marketing consultation and a full website redesign and build.
- Client
- Aussan Laboratories
- Sector
- Biotechnology
- Engagement
- Since 2022
Where we came in
Brand Positioning, Website Design, Marketing Consultation, SEO and AIEO.
Our work with Aussan Laboratories consisted of full marketing consultation and strategic position, which flowed into a brand new website build to help Aussan Laboratories present as the biotechnology company they had become. We began by assessing where they currently were and how they were viewed to where they wanted and needed to be from an external view perspective. We worked closely with their executive team to understand their market positioning and how they compared to their competitors.
From there we began designing and constructing their website, ensuring a strong focus on a clean, modern design with a gentle nod to their natural origins, firmly repositioning Aussan as a leader in natural biotechnology. The website consisted of a custom build, with a bespoke CMS (content management system), interactive world view to showcase their global presence, a fluid articles and news section, intelligent enquiry system that can send emails to the correct representative depending on customer location and enquiry type.
The brief
Science-driven. Nature-inspired.
First
A website that reads like a laboratory, not a health food aisle.
Then
You cannot claim to be a science company. You have to sound like one.
A repositioning does not happen because a website changed. It happens because a company starts talking differently, in public, repeatedly, about things only a company like that would talk about.
So the content does the arguing. A trillion dollars of food rotting every year. Antimicrobial resistance and the three crises that overlap into it. Shelf life extended without synthetic preservatives. The mechanism by which L42 kills bacteria without feeding resistance. None of it reads as organic, because none of it is.
6 slides, scroll or drag
And underneath it
Labels and packaging, across the whole range.
What we did
The scope.
The visual language and messaging for the repositioning, the website, then social, email, automations, content, ads, and the labels and packaging across the range.
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