Escher Group
Aussan Laboratories

BIOTECHNOLOGY . 3 YEARS . GLOBAL BRAND

Aussan Laboratories

Following the work completed for Aussan, helping them reposition their messaging and digital presence to match their biotech nature, we were brought on to manage their entire marketing globally.

Client
Aussan Laboratories
Sector
Biotechnology
Partnership
Since 2022 and counting

OUR WORK TOGETHER

FROM PROJECT TO ONGOING MARKETING

Our work with Aussan dates back years, beginning even before their repositioning as a biotech company. But as the company grew, expanded and increased their capabilities, we got more and more involved, eventually helping them fully strategise their new messaging, look and website. We are now tasked with managing their all of their marketing initiatives globally across social media, email marketing, marketing automations, seo and aieo, advertising, graphic design, packaging design and more. As their marketing partner, we work closely with the Indian and Asian operations, as well as supporting their North American distribution network.

FROM PROJECT TO ONGOING MARKETING
  • A post reading "Science-driven. Nature-inspired." over DNA imagery
  • A diagram showing the agricultural, food and biosecurity crises overlapping into global fragility
  • A post asking whether food shelf life can be extended without synthetic preservatives
  • A diagram of the systems Aussan operates in: soil, crops, animals and people
  • A post explaining the L42 disinfectant

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OUR WORK TOGETHER

Managing The Aussan Brand Globally

“We've worked with the Escher Team for many years, starting with them managing just one of our products, CropBioLife. Once we were ready with our market re-position, we engaged Escher to take on the rest of the company, starting with the brand repositioning and website design, and now they manage our entire marketing globally. They're very easy to work with and great at what they do. I highly recommend anyone that wants to work with them. ”
Toby Watson, Director

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