Imperial Cartons

When we first met Ash, he already had someone running his ads and had tried a few other approaches that hadn't delivered, so he was fairly cautious about giving it another go. Instead of putting a proposal in front of him, we sat down for a consultation, and it became clear pretty quickly that the ads weren't really the problem, because the brand and website they were sending people to needed work first. That's why the marketing strategy we wrote dealt with those two things before anything else.

Their previous website was built on a template and written mostly for search engines, with page after page targeting phrases like "storage boxes Melbourne" and "moving boxes Melbourne". We rebuilt it from the ground up and wrote it for the people actually buying cartons, built around the same thing Ash tells customers when they ring him: if it's corrugated cardboard, Imperial makes it, and no job is too small.

Imperial Cartons keeps track of the revenue its marketing brings in. When you measure that against everything they spend with us, including both the retainer and the ad budget, revenue from new customers has averaged three to four times that spend each month. That figure only counts new customers, so it doesn't include any of the repeat orders that come from them afterwards.