Modernisation of a beloved, Australian corn chip brand.

The website carries the refreshed brand's relaxed Australian character through every page. Earthy tones from the palette form the base, while Corn Yellow and Avo Green draw the eye to key sections and products. Images sit inside organic, rounded shapes instead of hard-edged boxes, which gives the site a softer and more inviting feel.

Animated elements bring through more of the brand's personality, including "The Chippy", a single corn chip that introduces what goes into every pack, from its three ingredients to the Australian-grown corn it's made from. Each flavour has its own page, and the recipe section, Nacho Normal Recipes, features custom-written recipes designed to pair with the chips. The site also includes a where to buy page, a section for retailers and food service businesses interested in stocking the range, and a sign-up for Sonora's newsletter, The Crunch Chronicles.