Building Products . 2 Years . Australia-Wide
VENT Systems
VENT Systems makes passive ventilation for roof spaces and wall cavities. No fans, no power, no moving parts. It clears the moisture that builds up in modern airtight homes and quietly rots them from the inside.
Fifteen years proven in New Zealand. The business had been in Australia a short while when James came to us, on another client’s recommendation, wanting a team here he could rely on.
- Client
- VENT Systems
- Sector
- Building Products
- Partnership
- 2 Years and counting
Where we came in
A Local Team For A New Market
When we started working together, VENT Systems were new to the Australian market, having originated in New Zealand with over 15 years experience. However, for passive ventilation, the regulation landscape was very different here (Australia) compared to New Zealand. Our work together began with a comprehensive consultation process, fully understanding VENT System's products, where they're currently positioned compared to their main competitors, their knowledge and experience, and where they want to be as company. That consultation process led to a set of integrated recommendations that would provide a holistic approach to their marketing.
To this day our work together encompasses every aspect of the business' marketing efforts including: social media, email marketing and automations, copywriting and content creation, video editing, visualisations, ad management, SEO and AIEO, graphic design and collateral support, and anything else the company might need to better their position in the market.
NOT EVERYTHING
Not everything is social media and article writing.
What we did
The scope.
Strategy, socials, copy, graphic design, video, 3D, ads, email, automations, website and SEO. One team running all of it to one plan, and a body of material built for the people who actually specify the product.
A product by Escher Group
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